THE FOUNTAIN: CREATING A BRAND TO REACH THE WOMEN OF DES MOINES

IMG_1845.PNG
We had a great experience working with The Fountain to develop branding for their ministry! The Fountain is made up of many incredible women from churches all over the Des Moines, Iowa area who gather to worship together each quarter. As this ministry has grown, so has the need for consistent branding and promotional materials, so we worked with the leadership team to develop a logo, social media images, and a communication guide. 
LOGO
Thinking along the lines of a water fountain, we were going for something fresh and clean that could easily be recognized. We also wanted something that was feminine, yet not too girly. Because of the nature of the ministry, it also needed to be an image that could easily be transitioned for stage design (think giant backdrop or a large image being projected onto the stage). Our final design included all of these necessary elements and is functional for a wide variety of uses.
SOCIAL MEDIA IMAGES
In addition to worship events, The Fountain Table and The Fountain Church Connector's Lunch are social events connected with the ministry. We created a variety of images that incorporated the logo and a similar look and feel to further strengthen the brand. As an added bonus, we built these images as templates to work in the Over app. The leadership team can then use the app to easily update promotional materials for events.
COMMUNICATION GUIDE
An overarching goal of The Fountain is to reach women in as many churches as possible in the Des Moines area. This challenged us to find a way to make it easy for churches to communicate information about The Fountain's gatherings. We knew if we could come up with a simple process where most of the work was already done for them, the more likely they would be to share information about upcoming events. Our solution was a Communication Guide that explains how to access images and copy and even outlines a proposed communication calendar.
 
COMMUNICATION GUIDE
 
This was such a fun project and we love to see the ministry of The Fountain continue to grow! You can follow along with all they're doing on their Facebook page.